Advertising to wholesalers and retailers by manufacturers to encourage them to carry their products is called: A. retail advertising. Sales promotions do not contribute to the erosion of brand equity. An organic tea manufacturing company hires a firm called StoryMoulders to help the company promote its products. C. slotting D. Bauer Hockey Skates. A. sweepstakes; contest Accountability marketing The customer sales promotions are targeted towards customers and here are the ways in which this can be achieved: Free Samples: These are the samples you give away to your customer free of charge to increase brand awareness. Benefits of sales promotions There are two main benefits of sales promotions: increase sales and build loyalty. Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand? Using the decision tree of the earlier exercise, answer: Two salient aspects of job dissatisfaction are alienation However, the company enjoys outstanding business because satisfied customers share their delightful experiences at Miss Kitty's with their friends and relatives. A. vertical cooperative advertising D. public advocacy. This is an example of: account-specific marketing Brand equity is also known as: Customer franchise I enjoy generating new ideas and devising feasible solutions to broadly relevant . Infomercials provide the opportunity for: A, the product to sell itself. Promotional activities that are designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as: B. vertical cooperative advertising 1. All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT: b.It is an act of developing a list of qualified applicants for sales positions. a.It is a paid personal communication that attempts to inform customers and persuade them to buy products in an exchange situation. This is an example of: 1. Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because: C. permit a brand to obtain prominent place where high traffic occurs. A free tube of Colgate toothpaste in a box of Life cereal When a marketer distributes coupons for a brand with a specific expiration date, they are attempting to use sales promotion as a(n): 6. 1. A sales promotion (or 'promo') can be used for a variety of objectives, the most important of which is to increase sales. C. sales promotion. A. b. A pack of baseball cards in a box of Cheerios cereal Most retailers want to be involved with rebate programs. A sales promotion is a short-term marketing strategy that a company can use to persuade people to become customers. Anne's friend is a designer who specializes in creating exclusive pieces of hand-made bags. C. trade allowance Intro to Business (BUS 100) Connect Textbook, Rtraction du caillot, rflection et fibrinol, During 2019, William purchases the following, William sold Section 1245 property for $25,00. D. Loyalty programs, 58. B. can be implemented worldwide. 50. Accounting involves mainly clerical activities and thus requires very little analysis. 76. Advertising C. Vending sales D. Conventions 245. Which of the following statements about global advertising is most correct? a. Observability 79. Eastern Canadian Sea Foods devotes most of its marketing budget to trade discounts in the form of off-invoice and promotional allowances so its canned tuna and salmon brands can remain price competitive with private label brands. 21. 75. D. Coupons can encourage non-users to try a brand. Where are the highest concentrations of population in India? This is an example of: C. to encourage the trade to display and support established brands. B. C. an off-invoice allowance. A. Vertical cooperative advertising C. Coupons are often used by consumers who already use the brand and would purchase it without a coupon. 16. D. Discount trading, 100. C. is becoming less important to marketers as competition intensifies A. offer consumers an extra amount of a product or service but at a higher than normal price. 35. 1. A. C. Sponsorship of the local Easter parade Sampling and rebates A package of Gillette Sensor razor blades contains a 75-cent-off coupon for Gillette Foamy shaving cream. B. getting a name on a sales contract. Tulfa Inc. 2020 - 20222 years. C. Image advertising Let's look at this promotion example below from ActiveSkin. D. account-specific marketing, 19. a. competitors begin to notice emerging categories Marketing executive for the equities customer segment, including strategy, product requirements, marketing communications, partners, and sales support. Bonus packs: Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands? 113. C. maturity B. Self-liquidating premiums 73. Forward buying C. decline stage C. determining a promotional budget. Professional experienced being 2009 and challenge taken to sales & marketing profession of Consumer Goods.<br><br>focus specialties area: General management, Leadership, Marketing, Sales, Business Channel Development, Business strategy, Brand management, Network development.<br>follow-up to thinks innovation, Idea create & development.<br><br>I focused always to my career for one of the best . Door-to-door sampling Lenora just finished writing a news release regarding a new product developed by her firm. Content creation. C. are more actively listening to customers and helping to solve their problems. Under which of the following importance is given to consumer's satisfaction? C. Horizontal cooperative advertising B) It describes products as customer services. The increase of brand loyalty in many product categories Which of the following statements about the coordination of advertising and sales promotion efforts is true? 27. 1 / 25 Flashcards Learn Test Match Created by otjacobs concept check quiz, Terms in this set (25) Which of the promotion methods is the most precise? B. closing the sale, by asking the customer to make a commitment. Jeff ran a promotion offering a box of fifteen Pinnacle golf balls for the same regular price as twelve balls. A. encourage consumers to buy on the basis of price Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion? Special pricing of 2 packages for $5 instead of the $2.89 regular price C. sweepstakes; premiums A. cooperative advertising Virtual inducement B. Cyber offers. C. Nonusers of rebates have been shown to perceive the rebate redemption process as too complicated. B. B. increased brand loyalty. Premiums Advertising And Sales Promotion; Page 1; Advertising and Sales Promotion. B. bounce-back This is an example of: Which of the following is a consumer sales promotion activity? A recent study of coupon redemption patterns found that: This promotional offer of a great gift is a good way to convince customers to spend a bit more. Point of Purchase Display 7. Which of the following is an example of a sales promotion that can be used to contribute to franchise building? B. decline This discount will be deducted straight from the bill. Tropicana suspended shipments of its products to a retail store that was taking advantage of promotional deals and then selling the product to other stores in another part of the country. B. A. The "free gift with purchase" promotion is simple: a customer spends a requisite amount and gets a gift as a thank-you. They create incentives for customers to buy products more quickly and make larger purchases. Premiums C. On-package samples can be distributed by attaching them to products not made by the distributing company. Sales promotion. a: contests b: advertising c: vending sales d: direct mail a: contests Consumer promotions are beneficial for the following reasons: Build brand loyalty: Rewarding your current customers with special offers or sales may entice them to keep visiting your store or website. Indiana Processing promotes its services through Mechanical Engineers Today, a trade magazine that charges Indiana Processing and other companies $5000 per page for ______________ to help offset the magazine's publishing costs. What is the total cost of the coupon promotion to Uncle Ben's? b. c. unsought products a. \end{matrix} <br><br><br>I have donned multiple hats throughout my career in consumer sales, product marketing, customer relations and operational strategy. A. A. baby stroller B. B. Event marketing C. There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity. a. 45. B. Creating a package of features that does not imitate the process taken up by its competitors People have to visit its Web site and fill out a basic information form to avail the offer. C. horizontal cooperative advertising Promotion C. Public relations. Integrating the brands message through more than one form of promotion. D. On-package sampling. D. Discount trading, 99. D. Slotting allowances are illegal and banned by the federal government. Other Forms of Promotion. Guerrilla marketing: This newer category of marketing communication involves unconventional, innovative, and usually low-cost marketing tactics to engage consumers in the marketing activity, generate attention and achieve maximum exposure for an organization, its products, and/or services. A. It can be easily altered to reflect another advertiser, depending upon which advertiser has purchased ad time. D. The growing power of retailers and their demands for sales performance. B. 'Providing finance at 0%' which of the following adopts this method. ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributors or to ultimate consumer with the primary objective of creating an immediate sale. A. 1. The redemption rate for refunds is lower than that for coupons because: Los Angeles, California, United States. C. instant B. diverting B. maturity stage Over the last 15 years, I worked with 1000+ businesses ( Solopreneurs to 5000+ Workforce companies ) around the globe to do the following. An in/on package coupon that is redeemable for a future purchase of the same brand is known as a(n) _____ coupon. B. sweepstakes; contests Sep 2013 - Jun 20173 years 10 months. Product placement C. Brand association D. Market recognition. A. B. _____ is a practice used by some retailers and wholesalers whereby they take advantage of a promotional deal and then sell some of the product purchased at the low price to another store outside of its area or a middleman who will resell the products. Motivation - It is an effort by which the consumers, traders and sales force are motivated towards maximum sales. Which of the following is NOT true regarding slotting fees or allowances? A. A. pull money D. institutional advertising. I work for World Beers Ltd as a Sales Manager in the On Trade sector. B. can be done with carefully planned sales promotion programs A. 11. D. Given the lower incomes of consumers in many foreign countries, the best way to promote American goods is utilizing a low price strategy. The interest rate is 10%. C. Orange Crush. a. A discount or deal that is offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product is known as: d. Segmentation, Which of the following is a challenge that a marketer faces when designing a product? Deploy custom salesforce service cloud capabilities to enhance the consumer experience . D. induce trial of a new brand that is clearly superior to the competition, 41. C) It is primarily used to support sales promotion activities. A) advertising B) personal selling C) sales promotion D) direct marketing E) public relations B. Coupons are an effective way of generating trial of a new product. Which of the following statements about rebates is true? C. advertising subsidies Kellogg's places a 50-cent-off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal. B. D. Trade allowances are encouraging retailers to stock and promote their products on a regular basis. The building or reinforcement of consumer-franchise or equity for a brand: D. cohorts. D. Mail-in premiums offer immediate reinforcement to the purchaser. D. There is no general number associated with coupon redemption. Direct mail coupons New usage suggestions D. trade promotions; consumer promotions, 12. B. Some of the most important forms of promotional activities are as follows: 1. B. In the context of consumer product categories, _____ are the goods and services that hold little interest for consumers. Which of the following refers to the practice of paying to have a product appear favorably in a TV show or movie? C. $75,000 My proven experience includes leading and managing diverse departments such as sales . Personal selling and advertising are the two best known forms of promotion. D. early decline stage, Geerlilik trleri (lme aralarnda bulunma, Chapter 19: Consumer Sales Promotion - Sampli, Fundamentals of Financial Management, Concise Edition, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. B. provide the marketer with an immediate gauge as to how well the product will do in the marketplace Miss Kitty's Chocolate Corral is located in an out-of-the-way small shopping center. To encourage off-shelf displays in major grocery stores High value checkout coupons a. Cannibalization Determining the blend of promotion methods is a strategy decision which is the responsibility of the ______. Don E. Schulta and W. A. Robinson defined sales promotion as: "Sales promotion is the direct inducement or incentive to the salesforce, the distributor, or the consumer, with the primary objective of creating an immediate sale.". B. the Internet and television. A. A. production and distribution costs This also includes searching for prospects and providing follow-up services. 87. D. a spiff. Which of the following is NOT a problem associated with the use of contests and sweepstakes? Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT: 2. C. Sweepstakes B. 78. Sourcing products to fill key areas of the craft & premium beer sectors.<br><br . A. price-off deal. A) It is also known as public-service advertising. D. that they save money. Which of the following is a difference between pure goods and pure services? D. to differentiate a brand through image enhancement. It stems from consumer needs but includes some creative brilliance from the marketer. A. A sales promotion is a marketing strategy where a business will use short-term campaigns to spark interest and create demand for a product, service or other offers. Advertising C. Vending sales D. Direct mail 244. A. slotting fees B. consumers purchase more on the basis of price, value, and convenience than brand. C. Lower redemption rate Attitudes toward a brand result from a combination of _____ attitude-formation processes. Sales promotions are frequently used as part of the promotional mix and influence the final stage of the purchase process in the customer journey. A. Thar Desert B. interior of the Deccan Plateau C. Gangetic Plain and monsoon-watered coasts of southern India D. mountains of Kashmir. B. provide marketers with a way to provide extra value to consumers without having them do anything other than purchase the product. This represents: A. advocacy advertising. D. instant, 59. D. rebate, 64. \text{February 2007} & \text{42,491} & \text{12,014.98}\\\text{March 2007} & \text{47,345} & \text{11,895.42}\\\text{April 2007} & \text{41,109} & \text{11,012.01}\\\text{May 2007} & \text{39,882} & \text{10,891.11}\\ Sampling through the media Sampling through the mail A. C. the copy and layout of the coupon This is an example of a: C. spiffs B. bounce back They pay retailer handling and processing costs of 10 per coupon redeemed. D. A dish towel in a box of Tide laundry detergent, 70. A. bonus pack D. promotional allowances, 93. C. trade advertising. B. a. D. Event sponsorships. b. Advertising b. 1. In the context of personal selling, consultative selling involves: b. shifting the focus from the products to the customers. D. cost-plus. The toy company Hasbro teamed with the retailer Toys R Us to create direct mail booklets offering discounts on Hasbro toys good only at Toys R Us stores. A. Market activity #8: Customer Service Effective customer service plays a significant role in individual customer experience. B. Personal selling B. are downsizing as firms emphasize personal selling to promote their products. Sampling C. the use of outdoor advertising. In an effort to determine whether consumers like the ad and characters it created, Budliter is monitoring __________, or online diaries for mention of their campaign. 90. CEO of STELLARCARE, LLC (Current) - The business leads, invests, and manages all operations for Ambulatory Surgical Centers. A. horizontal cooperative The activity that evaluates public attitudes, changes policies and procedures in response to the public's requests, and executes a program of action and information to earn public understanding and acceptance is called: A. public research. Swansea, United Kingdom. Besides providing a tangible incentive to buyers, sales promotions also reduce the perceived risk buyers may associate with purchasing the product. d. To generate interest for this new product, the company sent a free package of six cookies to selected homes along with a 50-cent coupon. The value of the free in-pack premium D. can be accomplished through consumer promotions that help build its brand equity, 23. D. allow a marketer to offer a price reduction to consumers who are price sensitive without having to reduce the price for everyone, 48. E. Manufacturers are introducing more private-label brands. 13. c. A set of books on cookery Which of the following is NOT a sampling distribution method? Lenora's efforts represent the firm's: A. public relations. Sales promotional activity for the product is selected looking at the overall marketing objective of the company. Firms that adopt a relationship marketing strategy attempt to: develop products that meet the specific requirements of individual customers The most important technological change likely to affect the marketing success of many firms is the: growth of consumer databases, blogs, and social networking Creating a positive brand image by using all the promotional tools in a comprehensive, unified promotional strategy is called: A. brand awareness. 1. Research indicates that the average Canadian household redeems approximately _____ percent of the coupons they receive in a year. d. The same product marketed under different labels in cobranding can confuse the consumers and dissuade them from buying the product. B. intermediaries. Premiums are not subject to restrictions from industry and government agencies. Packaging 8. Choose the best answers to complete the sentences or to answer the following questions. Here are a few pros and cons. c. cobranding D. transference charging, 98. 1. Television is the best advertising medium for U.S. firms trying to promote their products in foreign countries. Arizona Cookie's activities represent: A. trade advertising. All of the following are examples of consumer-oriented sales promotion activities EXCEPT: 10. d. The core brand receives less exposure than the producer of the licensed products. Sales promotion refers to the marketing activities designed to stimulate immediate sales activity through specific short-term programs, while personal selling is the person-to-person presentation of products to potential buyers. B. C. same purchase C. most coupons are redeemed on Thursdays d. A wireless charger that comes with the latest range of smartphones, d. A wireless charger that comes with the latest range of smartphones. 1. B. product placement to occur. 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