2022 Gartner Market Guide for Customer Data Platforms According to Gartners 2021 Cross-Functional Customer Data Survey, just 14% of organizations achieve Privacy regulations like GDPR and CPRA are often vague and hard to understand. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Clients receive 24/7 access to proven management and technology research, expert advice, benchmarks, diagnostics and more. In this report, Gartner defines SMPs as stand-alone tools that can discover, manage, and secure multiple SaaS applications from a central admin dashboard, delivered as a turnkey service. BlueConic is the only customer data platform with the collective capabilities, expertise, and approach to help you navigate the ongoing challenges of the post-cookie, privacy-first era. Continuous improvement and modernization can be achieved by adopting a modular approach to application architecture and by exploiting rapid advancements in automation and machine learning. With 2,000+ pre-built connections for popular apps and infrastructure, DataGrail offers continuous system detection, responsible data discovery, guided privacy assessments, and automated data subject request (DSR) fulfillment to power the world's most trusted businesses. According to Gartners 2021 Cross-Functional Customer Data Survey, just 14% of organizations achieve a 360-degree view of their customer. http://bit.ly/43qGQIs Government CIOs should consider the impact of the followingtechnology trends (see Figure 1) on their organizations and apply insights to make a case for investments to improve business capabilities, achieve leadership priorities and create a more future-ready government organization. The Jumi Application is Unpublished or Removed, International Alcoholic Beverages Expo, Guizhou, CHINA. "BlueConic: Powerful Platform with Stellar Customer Success Support.". The report explores CDPs optimize the timing and targeting of messages, offers and customer engagement activities, and enable the analysis of individual-level customer behavior over time. Javascript is not enabled on your browser. Regardless of size, companies are looking for ways to comprehensively and effortlessly automate the process of fulfilling data subject requests to bring down these costs. This research requires a log in to determine access. SAN FRANCISCO, April 17, 2023--(BUSINESS WIRE)--DataGrail, a leading data privacy company, was identified as one of 13 vendors recognized as Representative Vendors in the April 2023 Gartner Market Guide for Subject Rights Request Automation. Fill out the form to connect with a representative and learn more. Marketers frustration with disconnected customer data inspired a confusing spectrum of solutions from providers. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. With the Acquia Platform, organizations can realize the vision of personalized, contextual, and real-time customer engagement for the right person, at the right time, on the right device. Learn more: https://bit.ly/3sL0s8Z, In her post for ITProPortal, BlueConic President & CEO Cory Munchbach explains that, while #marketing cloud suites have a role to play in a company's tech stack, there are many reasons why these solutions dont compare favorably to a pure-play #CDP. Gartner research publications consist of the opinions of Gartners research organization and should not be construed as statements of fact. Jason Daigler, Ecommerce TX creates synergies and coherence among traditionally siloed disjointed CX, EX, multi-experience (MX) and user experience (UX) disciplines in support of government transformation. Leading governments are under pressure to break down legacy, siloed systems and data stores to modernize IT infrastructure and applications to ensure more resilient government services. Gartner Terms of Use Learn more by viewing our, Get to the Heart of Customer Experience With Data that Delivers, How CTV Boosts Brand Performance for Search Experts, Demystifying Incrementality for Marketing Success, The Next Big Thing in Martech: The Data Warehouse, Build a Winning Marketing Attribution Framework, Enterprise Identity Resolution Platforms: A Marketer's Guide, Enterprise Digital Asset Management Platforms: A Marketer's Guide, Enterprise Conversion Optimization Platforms: A Marketers Guide, Enterprise Digital Experience Platforms: A Marketers Guide, Enterprise Customer Data Platforms: A Marketers Guide, The Essential Guide to Making Your Marketing Recession-Proof, Gifting Guide: 8 Questions to Ask Before Starting a Campaign, The Secret to Influencer Marketing ROI & Attribution. Our relationship with the 6Sense team has been a true partnership - they helped us redefine around ABM strategy, shared best practices and their philosophy on paid media, ongoing improvements to the platform and a great opportunity to network and learn from other customers and users. Figure 1: Gartner Top Technology Trends in Government for 2023. CIOs should focus on value-added and mission objectives when developing data-sharing initiatives. BlueConic transforms the way business teams operate and use data to interact with customers and drive growth in the privacy-first era. How these categories and markets are defined, "Fantastic product that has revolutionised our CRM capabilities". Gartner predicts over a third of national governments will offer citizens mobile-based identity wallets by 2024. You and your peers now have their very own space at Gartner Peer Community. WebGartners latest Market Guide outlines the definition, requirements & representative vendors for customer data platforms. https://bit.ly/34y3bpo, Learn how BlueConic customers develop, execute, and adjust their #CustomerDataPlatform use case roadmaps and set their growth-focused teams up for success with our #CDP. Gartner Terms of Use Every review on Peer Insights is verified by Gartner to ensure that reviews are authentic. From understanding different feature options to evaluating categories of CDPs, this is your comprehensive guide to the continually evolving world of unified customer data. The support team is exceptional, they helped us with all issues and very responsive in their area of expertise. WebGartner Market Guide for Customer Data Platforms Report by, Benjamin Bloom, Lizzy Foo Kune. #CDP http://bit.ly/324O70C. "At DataGrail, we have a proven track record of helping customers like NETGEAR, HubSpot, Overstock, WWE, Okta, Databricks and others build robust, automated privacy programs," said Daniel Barber, CEO and co-founder of DataGrail. TrustRadius manages a category page for Customer Data Platforms (CDP). She has written extensively about enterprise IT, business and environmental topics, and now serves as a senior marketing content manager for Treasure Data. How will we govern and protect customer data? A fusion of tradition, modernity and surroundings. Solutions that address the variation and complexity in B2B data architectures and data processing often rely on proprietary firmographic or buyer intent data graphs.. Piwik Pro is an amazing suite, with a very broad range of solutions and modules; especially relevant for its privacy-related features. Leading companies use BlueConic to transform the way their business teams understand and interact with customers in the privacy-first era. Data sharing as an ad hoc effort among agencies and departments is no longer sufficient given the demands to drive value from data and analytics. GlobalITResearch.com is the definitive, industry-leading source for IT professionals and business decision makers who are involved in purchasing enterprise technology. "Creating a 360 view of the Consumer for Better Media and Sales Effectiveness". Also, we're experiencing amazing support from their Customer Success/Service Delivery teams, not just in terms of new features and developments but also for more "mundane" questions and matters Sometimes thats easier with a little extra help. For example, because real-time capabilities have proven to be key in keeping up with changes in demand and customer behavior, Forrester Research recently introduced a new report: The Forrester Wave: Real-Time Interaction Management, Q4 2020. https://bit.ly/3yEAyF1, It's QBR Season! DataGrail Recognized in 2023 Gartner Market Guide for Subject Rights Request Automation DataGrail, a leading data privacy company, was identified as one of 13 vendors recognized as Representative Vendors in the April 2023 Gartner Market Guide for Subject Rights Request Automation. View source version on businesswire.com: https://www.businesswire.com/news/home/20230417005336/en/, Stephanie GnibusGMK Communications for [email protected], April 2023 Gartner Market Guide for Subject Rights Request Automation, is available for complimentary download here, DataGrail helps brands eliminate risky business practices and build customer trust, https://www.businesswire.com/news/home/20230417005336/en/, GLOBAL MARKETS-European shares, US share futures rise on earnings boost, Canadian retailer Loblaw appoints Per Bank as new CEO, Former Latham M&A co-chair Gerstein joins PJT Partners, WhatsApp and other messaging apps oppose UK's move on encryption, Stock futures higher after BofA, Goldman Sachs earnings: Stock market news today. Mark Lewis, Treasure Data has helped us unify our dis-parent consumer data in over 50 markets. BillingPlatform has been included in the recently released Market Guide for Subscription Billing and Management from Gartner. By the end of 2023, Gartner predicts 50% of government organizations will establish formal accountability structures for data sharing, including standards for data structure, quality and timeliness. They have been responsive and helpful, not just providing us with documentation, but also by walking us through and answering any questions, "The Best CDP Out There - And the Best Team Supporting It". The Market Guide for Subject Rights Request Automation is available for complimentary download here . WebTwilio Segment ranked #1 CDP for worldwide market share (IDC 2020) Get your complimentary copy today. Upper Management has always supported us along our journey. She holds an MBA from Santa Clara, an Applied Math undergraduate degree from UC Berkeley, and an MA in journalism from Mizzou. More recently, CDP customers have weighed in at TrustRadius. 8 a.m. 7 p.m. Risk Monitor reduces day-to-day user workload and evangelizes good privacy practices across companies by unpacking the legalese behind data privacy initiatives when filling out risk assessments like DPIAs, PIAs or any third-party assessments. It has made our offline and online data accessible and usable which is something we never had before. Did you miss the Gartner Marketing Symposium? We believe marketing leaders should read this complimentary report, which included BlueConic as a Representative Vendor, to understand the customer data platform market and to learn more about: Recommendations to help you select the right CDP vendor. You have entered an incorrect email address! Third Door Media operates business-to-business media properties and produces events. BlueConic's Sam Ngo shares her insights on personalized #marketing in the age of consumer data privacy with CMSWire. Sensorsdata's CDP products are stable and have strong performance. Gartner research publications consist of the opinions of Gartners research organization and should not be construed as statements of fact. We connect with customers and synthesize customer's data to get impressive insights. If your Download does not start Automatically, Click. "High performing platform, backed by a strong team with a clear market vision". jsbacContactjsbacContact Please for proper display of our website you should enable it or use another browser that supports it. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. Global uncertainty, as well as concerns over data privacy and potential government overreach, are resulting in greater demand for sovereign clouds. The integration of BlueVenn to our marketing technology stack has been a game changer for our company. https://bit.ly/3hFWVnO, Learn how Roularta uses consented, #FirstPartyData to expand target audiences with look-alike modeling. $(\"#whitepaper\").val(\"https://globalitresearch.com/wp-content/uploads/2022/06/2022%20Gartner%C2%AE%20Market%20Guide%20for%20Customer%20Data%20Platforms.pdf\"); Tealium has become a core part of our martec stack and something we couldn't do without. The Market Guide for Subject Rights Request Automation is available for complimentary download here . According to Gartners new Market Guide for Real-Time Transportation Visibility Platforms (RTTVP), by 2023, 50% of global leading enterprises will have invested